About Us

Personalized service that your business can count on!

From humble beginnings, our company is about the passion of helping others grow their small business and be successful online!

First impressions can make the difference between success or failure in business. The artwork on your business cards, letterhead, website etc. is what gives that first impression to new customers. At Blue Fin Digital, we will personally work with you to develop the type of image that you want to portray to your customers. This will set your business apart from your competition. We can then utilize your artwork for advertisements, promotional merchandise, or a new web site to give a complete first impression of your business. Remember, you only get one chance to make a first impression and Blue Fin Digital can make sure that it is the right one!

Bill Pettus – President/Owner
Bill is the founder of Blue Fin Digital and has over 25 years of experience developing cost-effective marketing solutions for small to mid-size businesses. His entrepreneurial spirit and his understanding of today’s challenges for small business owners drive him to help develop these creative solutions in order to work within any marketing budget necessary.

Prior to founding Blue Fin Digital, he was President of MROStop.com; an eCommerce company that he helped develop and run for several years with the Vann family and Hyde Park Partners, LLC. MROStop.com is now a thriving eCommerce company with annual revenues of over five million dollars a year.

Before MROStop.com, Bill served 18 years with Livingston and Haven; an industrial distribution and automation solutions company located in Charlotte, NC. He served on their board as the Director of Marketing & Ecommerce and helped guide the business to over $65 million in annual sales.

Specialized Skills

• Web Development
• Search Engine Optimization
• Graphic Design
• Marketing Analytics
• Search Engine Marketing

• E-commerce Development
• Business Development
• Data Analysis
• Social Marketing
• Brand Development

• Conversion Optimization
• Content Marketing
• Keyword Development
• Design Optimization
• Digital Signage

• HTML/CSS Coding
• PPC Advertising
• Brand Awareness
• Video Marketing
• Email Marketing

Software Expertise

Website Platforms/Coding

• WordPress
• GoDaddy
• Dreamweaver
• Wix

Search Engine Optimization

• Raven
• SEO PowerSuite,
• SEMrush
• Google Webmaster
• Bing Webmaster

Ecommerce Platforms

• Magento 1 & 2
• Big Commerce
• Shopify
• Amazon
• WooCommerce

Graphic Design

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Corel
• Various others

Online Advertising/Automation

• Google Adwords
• Hubspot
• Hootsuite
• Constant Contact
• MailChimp

Business Software

• Microsoft
• Excel
• Word
• PowerPoint
• Access
• One Note

Data Analytics

• Google Analytics
• Bing Analytics
• Tableau


• Continuing Ed: Specialized design, SEO & digital marketing
• New Horizon, Web & Graphic Design, ’98
• Catawba College, Business Administration ’90

Member/Previous Member

• AMA – American Marketing Association
• Charlotte Chamber of Commerce
• HBAYC – Home Builders Association of York County
• Union County Chamber of Commerce
• Clover Chamber of Commerce
• Towing and Recovery Association of South Carolina
• Clarendon Estates Homeowners Association

Still Have A Question About Blue Fin Digital?

Contact us today so that we can discuss your goals in detail to see what is the best solution for your business and budget.