About Us

We are a small, local business that strives to offer the best personalized service! We’re proud of our humble beginnings and know you’ll be satisfied with your experience. From new customers starting out as consumers or businesses looking for website design services – we have what it takes to grow yours into a success story (or at least provide some guidance).

You’ll always have to rely on your first impression. It’s what sets you apart from the competition and attracts new customers in droves! As a business owner, it is important that every detail about how they come across reflects positively on their company – not just through words but also visual representation like artwork for letterheads or websites. At Blue Fin Digital we take this into account by working closely with each client so as best portray his/her desired image while using our skills at creating your digital brand. This guarantees nothing less than perfection when people think of your business.

Remember, you only get one chance to make a first impression and Blue Fin Digital can make sure that it is the right one!

Bill Pettus – President/Owner
Bill is the founder of Blue Fin Digital and has over 25 years of experience developing cost-effective marketing solutions for small to mid-size businesses. His entrepreneurial spirit and his understanding of today’s challenges for small business owners drive him to help develop these creative solutions in order to work within any marketing budget necessary.

Prior to founding Blue Fin Digital, he was President of MROStop.com; an eCommerce company that he helped develop and run for several years with the Vann family and Hyde Park Partners, LLC. MROStop.com is now a thriving eCommerce company with annual revenues of over five million dollars a year.

Before MROStop.com, Bill served 18 years with Livingston and Haven; an industrial distribution and automation solutions company located in Charlotte, NC. He served on their board as the Director of Marketing & Ecommerce and helped guide the business to over $65 million in annual sales.

Specialized Skills

• Web Development
• Search Engine Optimization
• Graphic Design
• Marketing Analytics
• Search Engine Marketing

• E-commerce Development
• Business Development
• Data Analysis
• Social Marketing
• Brand Development

• Conversion Optimization
• Content Marketing
• Keyword Development
• Design Optimization
• Digital Signage

• HTML/CSS Coding
• PPC Advertising
• Brand Awareness
• Video Marketing
• Email Marketing

Software Expertise

Website Platforms/Coding


• WordPress
• GoDaddy
• Dreamweaver
• Wix
• HTML
• PHP/CSS

Search Engine Optimization


• MOZ
• Raven
• SEO PowerSuite,
• SEMrush
• Google Webmaster
• Bing Webmaster

Ecommerce Platforms


• Magento 1 & 2
• Big Commerce
• Shopify
• Amazon
• WooCommerce

Graphic Design


• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Corel
• Various others

Online Advertising/Automation


• Google Adwords
• Hubspot
• Hootsuite
• Constant Contact
• MailChimp

Business Software


• Microsoft
• Excel
• Word
• PowerPoint
• Access
• One Note

Data Analytics


• Google Analytics
• Bing Analytics
• Tableau

Education


• Continuing Ed: Specialized design, SEO & digital marketing
• New Horizon, Web & Graphic Design, ’98
• Catawba College, Business Administration ’90

Member/Previous Member


• AMA – American Marketing Association
• Charlotte Chamber of Commerce
• HBAYC – Home Builders Association of York County
• Union County Chamber of Commerce
• Clover Chamber of Commerce
• Towing and Recovery Association of South Carolina
• Clarendon Estates Homeowners Association

Still Have A Question About Blue Fin Digital?

Contact us today so that we can discuss your goals in detail to see what is the best solution for your business and budget.