About Us

Personalized service that your business can count on!
From humble beginnings, our company is about the passion of helping others grow their business and be successful online!

First impressions can make the difference between success or failure in business. The art work on your business cards, letterhead, web site etc. is what gives that first impression to new customers. At Blue Fin Digital, we will personally work with you to develop the type of image that you want to portray to your customers that will set your business apart from your competition. We can then utilize your art work for advertisements, promotional merchandise or a new web site to give a complete first impression for your business. Remember, you only get one chance to make a first impression and Blue Fin Digital can make sure that it is the right one!

Bill Pettus – President/Owner
Bill is the founder of Blue Fin Digital and has over 25 years of experience developing cost-effective marketing solutions for small to mid-size businesses. His entrepreneurial spirit and his understanding of todays challenges for small business owners drive him to help develop these creative solutions in order to work within any marketing budget necessary.

Prior to founding Blue Fin Digital, he was President of MROStop.com; an ecommerce company that he helped develop and ran for several years with the Vann family and Hyde Park Partners, LLC. MROStop.com is now a thriving ecommerce company with annual revenues of over five million dollars a year.

Before MROStop.com, Bill served 18 years with Livingston and Haven; an industrial distribution and automation solutions company located in Charlotte, NC. He served as the Director of Marketing & Ecommerce and helped guide the business to over $65 million in annual sales.

Specialized Skills

• Web Development
• Marketing Strategies
• User Experience (UX)
• Marketing Analytics
• Search Engine Marketing

• Data Analysis
• Social Marketing
• Brand Development
• E-commerce Development
• Business Development

• Conversion Optimization
• Content Marketing
• Graphic Design
• Keyword Development
• Design Optimization

• HTML/CSS Coding
• PPC Advertising
• Brand Awareness
• Video Marketing
• Email Marketing

Software Expertise

Website Platforms/Coding

• WordPress
• GoDaddy
• Dreamweaver
• Wix

Ecommerce Platforms

• Magento 1 & 2
• Big Commerce
• Shopify
• Amazon
• WooCommerce

Search Engine Optimization

• Raven
• SEO PowerSuite,
• SEMrush
• Google Webmaster
• Bing Webmaster

Graphic Design

• Adobe
• Photoshop
• Illustrator
• InDesign
• Corel
• Various others

Data Analytics

• Google Analytics
• Bing Analytics
• Tableau

Online Advertising/Automation

• Google Adwords
• Hubspot
• Hootsuite
• Constant Contact
• MailChimp

Website Platforms/Coding

• WordPress
• GoDaddy
• Dreamweaver
• Wix

Business Software

• Microsoft
• Excel
• Word
• PowerPoint
• Access
• One Note


• Catawba College, Business Administration ’90, Salisbury, NC
• New Horizon, Specialized Web & Graphic Design, ’98 Charlotte, NC
• Central Piedmont Community College, Charlotte, NC
• Continual Education: Specialized design, SEO & digital marketing

Member/Previous Member

• AMA – American Marketing Association
• Charlotte Chamber of Commerce
• HBAYC – Home Builders Association of York County
• Union County Chamber of Commerce
• Clover Chamber of Commerce
• Towing and Recovery Association of South Carolina
• Clarendon Estates Homeowners Association

Still Have A Question About Blue Fin Digital?

Contact us today so that we can discuss your goals in detail to see what is the best solution for your business and budget.