• Keep simple, to the point and inviting. Don’t try to promote everything you offer on the front page.


  • Keep it to a maximum of two (2) levels deep (ie. Cameras > Digital Cameras). Then offer the product attributes as a filtering option so your visitors can get to exactly what they want.


  • Show the prices on any products shown the category page as opposed to making the customers add it to the cart to see the price.


  • Let the visitors know that there are more sizes, colors, etc so they don’t have to click through to the individual product page.


  • Be sure to highlight other products that are complimentary, cross sell or up sells to the product that your visitor is looking at. Also offer easy to share social icons here for additional exposure.


  • Show your visitor only relevant information on this page. You don’t want to offer anything that may distract the buyer and cause them not to complete the sell. Also show them any savings, discounts, etc. that they are going to receive if they order today.


  • Always send an immediate order confirmation email when someone places an order. Be sure to include easy contact information in case they have a question or problem with the order. Also, offer a discount off of their next order since they are now a “valued customer”.
  1. Is your domain name easy to remember and relevant to your business?
  2. Does it have the same colors, logo and contact information as the rest or your marketing collateral (i.e. business cards, brochures, advertisements, company vehicles, etc.)?
  3. Start with an honest evaluation of your site.
    1. Does your web site give a professional impression?
    2. Does it look as good as you want it to?
    3. Is it easy to navigate
    4. Can you find what you are looking for?
  4. How does it look compared to your competitor’s web site?
  5. Ask friends, family, etc. for their opinions and encourage them to be brutally honest. You can also solicit opinions via different social web sites
  6. Look at the appearance and functionality of websites in other markets that you visit or shop from. Make a note of what you like about them and what traits of them you wish your site had.
  7. How quickly do your pages load? Time several of you pages to see how long it takes for everything on the page to finish loading. Any page should not take more than 2-3 seconds to load.
  8. Is your site functional for your visitors or is it loaded up with “flashy, cool things” that serve no purpose except for distracting your visitors.
  9. Does your site show up well in the search engines?
  10. Do you have site tracking installed on your site?
  11. How many calls, emails, etc. is your site producing for your business?
  12. Is this tool working for your business or do you just have a web site?
  1. Web Hosting – A service that is paid for in order to store content on a web server so that it may be accessed via the Internet.
  2. PPC (Pay Per Click) – A type of Internet advertising where the sponsor of the link or ad pays a predetermined amount every time someone click on the link or ad.
  3. Back Links – Hyperlinks located in another place on the Internet linking back to your web site.
  4. Blog – Originally designed for use as an online journal however a large number of people actually use them as their website now because of the ease of use by the novice wanting a website.
  5. CMS (Content Management System) – A user-friendly control panel that allows the use to easily create, maintain or remove content from a website without vast design experience.
  6. Domain name – Used for easy reference to your website (ex. YourWebsite.com). Typically is closely related to your business name or the purpose of your website, blog, etc. Commonly purchased from any registrar company for approx. $9.00+ / year and up. Can be purchased for minimum 1 year and possible to purchase for multiple years
  7. FTP (File Transfer Protocol) – Software that’s used to move files from one computer to another. Typically it is used to load web pages onto a web server.
  8. ISP (Internet Service Provider) – A company that sells access to the World Wide Web/Internet.
  9. Keywords – Words that are identified as the main ones to target when developing, web pages, content, blog posts, etc.
  10. Hyperlinks – Text or image that is “linked” to additional information on the Internet. These links can be on the current website or to another website on the Internet.
  11. Organic Results – The natural results returned by a search engine without paid advertising influence.
  12. Search Engine – A program or website that allows a query to be performed on a give keyword(s) and delivers results back to the current webpage.
  13. Search Result – The results that are returned from a search engine when a given topic is searched for in a search engine.
  14. SEO (Search Engine Optimization) – Refers to the practice of enhancing a websites code, content, file structure, etc. in order to meet the requirements of search engines in the attempt to rank higher for a given search result.
  15. Site Map – A listing of the pages, images, documents, folders, etc. included within a website. Some site maps are designed to be used on the site to help visitors find the content they are looking for while others are loaded onto the server to help search engines index the content on a website.
  16. URL (Uniform Resource Locator) This is the exact web address to specifically locate something on the internet. Ex. http://www.yourwebsite.com/products/product-1.html
  17. Web Mail – This is a service that allows you access for email from any computer with access to the Internet. Typically this is included with the hosting package for your website.
  18. Web Page – This is a single “page” within your website which is typically made up of multiple pages.
  19. Web Server – A web server is a computer that is typically accessible 24/7 from other computers on the Internet and houses the files for one or multiple websites.
  20. Website – This is that actual site itself where you have the information that you wish to present. It is created when you establish a domain name and web hosting.
  21. Website Address – This is the address that is used to reference as website. (ie. www.yourwebsite.com)
  22. WYSIWYG (What You See Is What You Get) – An acronym used to describe a user friendly program that allows you to visually design web pages with elements that you see on the screen.
  23. WWW – This is a acronym that stands for World Wide Web otherwise know as the Internet
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